Tailwind
We’re looking for a Paid Ads Manager with the creativity to capture imaginations, the analytical ability to optimize campaigns into incredible efficiency, and the intuition to feed lessons from our ad campaigns back into our overall growth strategy
Paid Ads Manager: Remote
- Marketing
- Dallas, TX, USA
Are you an impact-driven paid ads professional who enjoys meaningful, self-directed work? Can you help us to unlock even more growth?
We’re looking for a Paid Ads Manager with the creativity to capture imaginations, the analytical ability to optimize campaigns into incredible efficiency, and the intuition to feed lessons from our ad campaigns back into our overall growth strategy. You’re going to need to dig deep and be ready to grow to help us make a real dent in our mission, which is, “To make world-class marketing easy for everyone”.
Tailwind is a visual marketing tool loved by over 200,000 brands, businesses, and influencers the world over. Today, our software makes marketing on Instagram and Pinterest easier and more effective.
This position is open to remote workers, our New York City office, or our Oklahoma City office.
Our ideal candidate will be:
- An empathetic marketer who takes the time to understand the customers they serve and the problems those customers need to solve.
- Able to devise creative so resonant that it can’t be ignored.
- Master of a variety of ad platforms and hungry to master more (For example: Facebook, Twitter, Pinterest, Snap, Google Adwords, Google Display, Bing, Reddit, Quora, etc.)
- Able to serve exactly the right message in an ad to the right person at the right time
- Results oriented, yet adept at balancing short-term gains with long-term strategy and brand objectives.
- Focused on nurturing strangers through a satisfying customer journey all the way to advocacy, not just on remarketing and converting highly-qualified leads.
- A natural collaborator, able to work with product managers and marketers to help inform what we build and how we position our products.
- Always testing and iterating.
- Competitive: our strongest competition are world-class ad buyers, so you’ll need to bring your a-game.
- An authentic, positive, and energetic team-player without the burden of an oversized ego.
Our ideal candidate would also have the following potential:
- An interest in becoming a thought leader in the space of paid advertising (for example, through writing and/or speaking engagements).
- The ability to develop and validate the kind of insights that could help inform a paid ads tool, if we were to decide to build one.
- Ability to mentor teammates and be a knowledgeable resource on paid ads for the entire team.
Desired skills & experience:
- 2-10+ years experience working in paid ads.
- A proven track record driving exceptional results across paid ad platforms, including social media platforms, search engines, retargeting (and ideally more).
- A canny copywriter able to attract, convince and compel.
- Ability to either outline or design incredible creative (we have in-house designers).
- Rigorous A/B/n testing and an iterative optimization experience.
Requirements
Please provide at least one example of a successful ad campaign that you have run, either search or social. Embed ads in a Google Doc, provide a little context around the goals of your ad, the targeting, any other pertinent information you think we should know, and then include the link to the doc in your application.
Learn more about life at Tailwind:
– From the blog: Listen to Your Customers, They’ll Guide What You Should Build
– Video: What’s it Like to Work at Tailwind
We value meaningful ownership and that extends into our Tailwind Open Compensation System: www.tailwindapp.com/about/open-compensation
If you have any questions, you can also email careers@tailwindapp.com. We look forward to hearing from you!
——
Tailwind is proud to be an equal opportunity employer and will consider all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.
To apply for this job please visit hire.withgoogle.com.
